Regardless of whether the Digital Service is the actual business model or merely a supplement: Digital Services can make a valuable contribution to both attracting and retaining customers. The Book "Digital Customer Experience: winning and retaining customers with digital services" by Springer (ISBN 13: 978-3658225414) deals with this complex topic. For the part "Mobile and Smart: Wearables, mobile applications, AR / VR" our Innovation Manager Christopher Rechtien, together with Beke Redlich from Jacobs University in Bremen wrote the article "Augmented Documentation - Implementing Technical Innovation in Everyday Practice".
The article explains and discusses the specific use of augmented reality technology in the field of technical documentation. The article was published in 2017, appearing in the "HMD Praxis der Wirtschaftsinformatik" magazine. The magazine, published by Springer Verlag, provides IT Specialists and Managers with ideas for solving their current challenges, demonstrates implementation possibilities, and informs about new developments in Business Informatics (BI).
Here you can peruse the book and also order it directly:
Amazon https://amzn.to/2Aw5GLo (German only)
Springer https://bit.ly/2VtAHbJ (German only)
